The Ultimate Guide to Cold Email Marketing

19 Dec, 2022

Email Marketing


What is Cold Email Marketing?

Cold email marketing is a form of direct marketing that focuses on generating sales by sending unsolicited emails to potential customers. Cold email campaigns are usually sent to large lists of recipients, but they can also be targeted to smaller groups or individuals.

The goal of cold email marketing is to get people to trust you and be interested in what you have to offer.

Key Features of Cold Email Marketing Systems


The first key feature of any cold email marketing system is personalization. The ability for your platform to customize each email you send based on the recipient's name, title, location, and other relevant information is critical.

A generic message is far less likely to be opened or clicked than one that has been crafted specifically for a person or group of people.

Email templates

With email templates, you can start a new email campaign with the click of a button. The template will ask you for the recipient's name, company name, and address, and then it will fill in the rest of the details for you.

You can also use templates to create emails that are personalized for each recipient. This is ideal for campaigns where you want to be more personal or have more information about your customers than just their names and addresses.


You can set up the campaign and schedule it to run at a later date, which is perfect for campaigns that you want to send out on an ongoing basis.

The email will be sent out automatically according to the schedule you set, so you don't have to worry about remembering when it's time for your next email blast.

Tracking analytics

Tracking analytics allows you to see which emails are being opened when they're being opened, and how many people have opened each email. This information can help you refine your campaign and make sure that the content of your emails is resonating with your audience.

Bulk Emails

Bulk emails are an effective way to reach out to a large number of potential customers. If you have an email list, bulk email marketing can be used to send personalized messages to everyone on the list. It is also possible to use a cold email marketing system for this purpose.

5 Steps to Grow Your Small Business with Cold Email

Find your ideal customers and make a prospect list

The first step in growing your small business is finding your ideal customers. Who are they? What do they want? How can you reach them? These questions are essential to identifying the prospects that will be most likely to engage with the products or services you offer.

The easiest way to start is by creating a prospect list. This list should contain every business that could be a good match for what you have to offer, including both local businesses and larger companies.

Learn about the customers on your prospect list

This is crucial to the success of your cold email campaign, so take some time to identify who you want to reach and why you want to reach them. 

Are the new parents? Are they business owners? Do they have a specific interest in your product or service?

Craft your cold email message

Your message should be personalized and written in the first person, so avoid using "we" or "my company." Instead, write about what the reader will gain from working with you.

Keep things short and sweet—no more than two paragraphs.

Finally, be sure to include a call-to-action at the end of your email: ask for a meeting/call or let them know how they can get in touch with you if they're interested.

Send your cold emails

Once you've crafted a stellar email, it's time to send it out into the world! This can be a nerve-wracking moment for any business owner, so make sure that you're ready before you hit send. Make sure that your subject line is catchy and easy to understand at first glance.

Make a follow-up plan

Once you've sent your initial email, it's important to have a plan in place for following up. If the recipient doesn't respond to your first email, don't be afraid to send another one.

Be careful not to annoy them by sending multiple emails within a short period of time—and make sure the follow-up emails are different enough from each other that they don't seem like more of the same.

7 Best Practices of Cold Email Marketing


Make sure your message gets through

One of the biggest mistakes marketers make when sending cold emails is not making it easy for the recipient to take action. If you want to increase your response rate, make sure your email has a strong call-to-action that prompts the reader to respond.

If there's no clear next step, the reader will likely just delete your email without responding.

Target the right people

One of the best ways to make sure your cold email marketing campaign is successful is to target the right people. Make sure that you're sending your message to people who are likely to be interested in what you have to say, and make sure your message is relevant and interesting to them.

Write an enticing subject line

Creating an enticing subject line is a good step to a successful email campaign. An engaging subject line will make it more likely that your cold emails get opened, and that can mean more conversions. The key is to focus on selling value—letting the prospect know what they'll get out of what you're offering.

Keep it short and sweet

Don't waste your potential client's time with a wall of text.

You want to make sure that your email is concise and to-the-point. You should include all the necessary information to get your potential client

interested in what you're offering, but don't go overboard with details or unnecessary information.

Follow-up after you follow-through

After you follow through with your cold email, it's important to follow up. You can do this by sending a second email or making a phone call (if appropriate for the situation). The key is to make sure you're respecting their time and not spamming them with endless emails.

How to Choose The Ideal Cold Email Software

Determine What Your Objectives Are

When you’re choosing the right cold email software, it’s important to think about what your objectives are.

Are you looking for a tool that will help you with your outbound marketing campaigns? Do you need a solution that can be used by multiple people within your organization? Do you want something that will allow you to track leads and sales?

Once you know what your objectives are, it will be easier to narrow down the features of the various platforms and choose one that best meets those needs.

Decide How Much Money You Can Spend

This is a question that will help you to determine how much cold email software is right for you. If your budget is limited, then it's important that you choose a product that will fit within your budget.

This way, you won't have to worry about exceeding your budget or having to make sacrifices with regard to what features are included in the product.

Choose Tools that are Easy to use

You don't want to spend all of your time learning how to use it or figuring out how to make it work for your business. You want something that's intuitive and easy to navigate, so you can get back to doing what you do best: reaching out and connecting with new people.

Select Tools that Feature Personalization Options

Personalization is the key to any successful campaign, but it's not as simple as it sounds.

Make sure that you're using a tool that allows you to create personalized email templates. This will allow you to create a template for each recipient and then add their information into their own personalized template. You can also personalize your emails by including previous interactions with the recipient in the body of your email.

Select Tools that are Compatible with other Systems you Use

Though there are many kinds of cold email software, not all of them are compatible with your system. It is important that you find a program that will be easy for you to use and also works with other programs you may already use.

Five Cold Email Marketing Software that Generate Leads and Increase Sales


ClickReach is a great option for companies that want to create personalized email campaigns at scale, as well as integrate with their existing email providers. With ClickReach, you can send personalized messages to your customers and prospects using the same email account you use for your business-as-usual communications.

If you're looking for a tool that will help you personalize follow-ups after an initial engagement with a customer, ClickReach is a good choice—you can set up automated follow-up emails that are sent out after certain actions or events occur (such as opening an email or clicking on a link).

ClickReach provides precise tracking and analysis of all your campaigns so that you can see how effective your efforts are. 

What's more, it has a 14-day free trial which you can cancel at any time!


SmartReach is a cold email marketing software that can help you find and add prospects, automate email outreach, automate workflows with tools you already use, and improve campaigns with detailed reporting.

SmartReach has integrations with over 200 tools like Salesforce, Slack, Gmail, Hubspot, and more. It also comes with built-in features like lead scoring and lead generation. The user interface is clean and easy to use.

It offers a standard and ultimate plan and you have a 14-day free trial before making any commitment.


If you're looking for an all-in-one solution that can help you generate leads and increase sales, Snov is the right fit.

Snov combines features like Email Finder and Drip Campaigns to help you find the right customers and create personalized email campaigns that will put you ahead of the competition.

You can also use Snov's Email Verifier to ensure that your emails are reaching their recipients, and the Email Warm-up feature will help you build familiarity with potential customers before sending them an offer or product.

Finally, Snov has a Sales CRM built into its platform so that you can easily track everything from your leads to your sales funnel.

Snov has a freemium plan, small size, medium size and large size. is a tool that helps you to find the email addresses of any professional. It's a great way to get in touch with people at companies you want to work for, or send an email that will be more likely to be read by its target audience.

It's also easy to verify the deliverability of any email address. lets you get the email addresses behind any website—so if you're looking for a specific contact at a company but don't know who it is directly, this is a great way to find them!

It also has a free version, starter, growth and pro plans.


SalesHandy is a sales platform that helps you get more replies, convert more leads and make more sales.

It lets you get real-time analytics on your messages, including open rates and click-through rates. This will help you to improve your sales emails over time.

It offers one-click integration with your email service provider(ESP): SalesHandy works with Gmail, Outlook, Yahoo and more.

With its A/B testing, you can test different versions of your email to find the best one for your audience and increase your chances of getting a reply.

It also offers a 14-day free trial.


There are many ways to market your product or service online, but nothing is more effective than sending out a well-written email that reaches its intended audience. If you're looking for a way to reach new customers, we hope this guide has given you some helpful tips on how to do so!